Asics x Naruto Shippuden
Dylan spearheaded the artistic direction for the Naruto x Courir collaboration under the leadership of Sebastien Abdelhamid and agency Hype Notice, delivering a high-impact visual identity showcased at Le Grand Rex, Europe’s largest cinema, to maximize brand visibility and consumer immersion.
Introduction
Asics, a premier streetwear retailer, sought to elevate their collaboration with the iconic Naruto franchise under the creative leadership of Sebastien Abdelhamid and agency Hype Notice.
They aimed to develop a high-impact visual identity that seamlessly merged anime aesthetics with modern streetwear, designed for a prestigious showcase at Le Grand Rex, Europe’s largest cinema.
Year
2022
Duration
12 Weeks
Client
Asics x Naurto Shippuden
Categories
Visual Design
Branding
Challenges
The project’s visual identity lacked the dynamic energy and premium aesthetic required to bridge iconic anime culture with high-end streetwear.
We needed high-impact assets designed to scale seamlessly from urban street posters to the monumental screens of Le Grand Rex.
Solutions
We developed a bold, cohesive visual identity for urban posters and large-scale cinema displays, merging anime heritage with premium streetwear.
The visuals emphasized energy and authenticity, significantly boosting brand desirability and fan engagement across all touchpoints.
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