Genshin Impact x Val Thorens
Dylan contributed to the development of a cohesive visual identity for the Genshin Impact x Val Thorens collaboration within agency Hype Notice, positioning the world-class resort as a premier and innovative destination for the global gaming community.
Introduction
Val Thorens, a world-class ski resort, partnered with the global gaming phenomenon Genshin Impact for a unique collaboration orchestrated by agency Hype Notice.
Year
2021
Duration
4 weeks
Client
miHoYo (Chinese video game developer)
Categories
Visual Design
Challenges
The collaboration’s visual identity lacked the cohesion needed to merge a fantasy gaming aesthetic with a premium mountain environment.
The project required a creative bridge that would appeal to the global gaming community while maintaining the resort’s high-end, prestigious brand image.
Solutions
Dylan contributed to the development of a cohesive visual identity and immersive framework within agency Hype Notice.
This strategic approach positioned Val Thorens as a pioneering and innovative destination, significantly increasing its visibility and appeal to a worldwide gaming audience.
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